Small Business Marketing Audit™

How’s your marketing? Are you not getting the results you hoped for?  Do you know where to start?  Or maybe you think you do but in what order of priority?

If you want to know what you should and could be doing to be more successful at marketing, our Small Business Marketing Audit is for you.

The Small Business Marketing Audit is a detailed analysis of all your marketing activities and objectives.  We will audit every area of your business.  From how well you have defined your target audiences, to how you consistently present your core marketing message and brand. We’ll look at your marketing materials and your promotional efforts.  And we’ll look into improving how you use persuasive calls to action that will attract clients.  The Small Business Marketing Audit covers it all.

For just $990 (incl. GST), we’ll give you an ideas report that will help you decide on your short and long term objectives.  And we’ll point out some quick win ideas too so that in no time you’re attracting clients.

To book your Small Business Marketing Audit, please fill out this form so we can have a relevant and appropriate discussion when we call you.   [Back to top of page]

Website Communications Audit™

Is your website just a pretty thing?  Is it producing leads for you?  Is it communicating effectively to your target audience?  How is it integrated with the rest of your marketing activities?

If you answered 'no' to any of these questions, then the Website Communications Audit is for you.

A website that successfully attracts prospects has some core elements that are essential if it's to work to your advantage. We call these the 5Cs of Effective Website Marketing Communications™ – Content, Context, Continuity, Community and Change.

Your website is the first pointer most prospects have to the way you do business.  It’s an ideal medium through which to interact with them, and from which to collect information about them and build a database of contacts.  Segmenting that database and making fresh, timely contact with each segment is essential to building rapport.  Online newsletters, regular tips, case studies and collations of industry news are critical elements to many a successful marketing operation.

If your website does not have these bases covered across all 5Cs, or if some of the basic elements are only partially developed then you’re simply just wasting hosted space.  We typically find where clients fail is in the areas of effective calls to action and the basic information architecture of their website.

For just $660 (incl. GST) the Website Communications Audit is a detailed review of your entire website based on what we see as the core elements, the 5Cs of Effective Website Marketing Communications.  We trawl through your website looking for everything, and then we give you a report with specific feedback and recommendations.

The results?  You’ll use the information to turn your static website into a tool that actively attracts prospects to your organisation.

To book your Website Communications Audit, please fill out this form so we can have a relevant and appropriate discussion when we call you.  [Back to top of page]

Marketing 1-to-1 Coaching & Mentoring

Are you feeling alone in the world of marketing and sales?  Do you need someone to bounce ideas off and to help you work through things you know you need to get moving on?  Are you new to marketing or the type of marketing role you've assumed in your organisation?

Need some headspace - the help you need to come up with creative, successful marketing solutions?  How do I flesh out this Action Plan?  What else should I include on my brochure?  How much better would you do with informed, dispassionate feedback on your ideas and support in detailing the actions you have in mind?

This is where Marketing 1-to-1 Coaching & Mentoring is ideally suited to you.

We’ll work hand-in-hand with you to develop and improve your marketing ideas, plans and activities.  You’ll get guidance and pointers to ensure successful decision making and actions from your efforts.

Because we don’t want to overwhelm each other, sessions are typically structured for one-hour and scheduled to suit your needs.  We can meet in person or by phone, or even Skype sessions.

To discuss your Marketing Coaching needs, please fill out this form so we can have a relevant and appropriate discussion when we call you.  [Back to top of page]

Marketing Planning & Strategy 

Do you wish you could put it all down on paper?  In the right order?  And know how to cost it all out and how to schedule your activities for maximum impact?

It doesn’t have to be so confusing and difficult.  You don't need to finish up with a phone book-sized report.  And it is not a pointless exercise.  It gives you direction and a roadmap for moving forward, with confidence.  How else will you get where you want to be?

Yes, there are many offers of free marketing plans and software on the Web.  But few if any of these 'solutions' help you achieve a realistic and useful tool for attracting prospects to your organisation.  Where is the insight, the experience and the know-how that brings it all together specifically for you?

Audience of One’s Planning and Strategy System is truly unique and proven to work.

You won’t be bogged down in endless workshops and butcher-paper sessions.  Nor will you be bombarded with jargon and motherhood statements about what to do without any connection to the practical world outside.

What you'll get is a Marketing Operations Plan that won’t sit on the shelf.  Our marketing methodology and strategy design is based on actual solutions with no hype or consulting theory.  You’ll be guided step-by-step through marketing activities we agree on together.  We’ll give you two follow-up sessions to ensure you’re following through with the action items that keep you on the road to successful marketing.

You'll quickly find you're no longer struggling with marketing.

If this is what you face, then please let us know your marketing planning needs by filling out this form so we can have a relevant and appropriate discussion when we call you.  [Back to top of page]

Outsourced Marketing Department Programs™

Do you need operational resources to make your marketing plan happen?  Are you short on knowledgeable, senior marketing support on an ongoing basis?  Want to get this kind of support at a fraction of the cost of one full time marketing manager?

Audience of One has a portfolio of affordable Outsourced Marketing Department Programs designed to appeal to people struggling to maintain the steady, consistent flow of activity essential to successful marketing.  These are especially popular with small to medium businesses and membership-based organisations.

You can start with no time-bound contracts, or we can design a comprehensive, cost-effective 6-month or 12-month program package for you.  We have the resources on hand to answer all your strategic, design, copywriting and web & newsletter production needs.

We prepare the marketing and action plan – a simple document by which we measure our work in progress with you.  What you’ll get is a detailed yet, easy to understand Marketing Communications Plan and Marketing Roadmap, customised to fit your particular situation and budget.

Imagine being able to focus totally on what you do best and love, doing what you do best with the peace of mind that goes with knowing you have a successful and accountable marketing machine working consistently on your behalf.  We'll provide the lot, or we can work in with your own resources.  Either way, you'll find a powerful Program custom designed to meet your needs.

To get all of the details of our Programs, and complete information on all component services and pricing, please fill out this form.  We’ll then arrange to interview each other.  [Back to top of page]

Branding, Identity & Design

Design & writing: a single, coherent identity that sings your business values.

What image are you portraying out there?  What do you want to portray?  What are you saying about your business and its services?  Do you look and say the same as everybody else in your marketplace?  Are your materials looking a little out of place?  Do you have an effective tag line that conveys benefits to your prospects?

All business communication starts with ‘look and feel’ – the values you impart through your visual identity and your business name.  Part of our audit methodology is aimed at establishing how well your current look and feel is working for you.  Does it align with your customers’ perceptions of you?  We can help make sure they do.  And we can show you how to disseminate those values through all your marketing and communications, and furnish you with all the materials you need to achieve that.

Audience of One refreshes your image and brings it in line with what you are, what you do and where you want to go.  Your brand will resonate with your audience so they will know right away what’s-in-it-for-them.

Some of the service we offer here are:

• Branding workshop – a thought provoking brainstorm and mind-mapping session with your key team players.

• Refreshment package – an audit and recommendations of your look and feel with suggested imagery and key messages.

• Newsletter design – priced at $1,100 (incl. GST).

• Marketing material design – concepts that integrate your brochures and other marketing material such as PowerPoint presentations and proposal documents.

In all our services, our aim is to set you up with a fine-tuned chorus of marketing materials.  Because it isn’t just what you say, it’s the way that you say it.

To find out more please fill out this form so we can have a relevant and appropriate discussion when we call you. 

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Consistent, regular lead generation that delivers results – for marketing pros and novices

Are you getting no response from your sales letters?  Are you sending out junk mail and junk e-newsletters?  Why do you keep sending out the same-old same-old letters and brochures that everyone else does?

DM and sales letters are an art form in themselves.  This part of marketing is a matter of balancing out tried-and-true formulas with fresh and exciting creative elements.

Lead generation isn’t just about getting a one-off foot in the door.  Regular forays out into your target audience keep you visible among your prospects too.  Audience of One can set you up with lead generation programs that go beyond lead generation.  They keep you top of mind among your prospects, efficiently and cost-effectively.  We specialise in highly targeted, personalised campaigns.

Our state-of-the-art variable data print (VDP) technology has been proven to dramatically improve response rates.  VDP personalises your campaign messages to clients and prospects like nothing before it.  And we're one of the very few marketing firms using this exciting breakthrough.  It's not just text we personalise but the whole image.  Plus our expertise in database manipulation means VDP puts the RIGHT names in the RIGHT places, so that your campaigns hit the target - not the bin!

But it's not just about making the right noises out front.  We also have back office facilities in place to maintain your momentum.

Traditional lead generation and DM campaigns rarely create instant stampedes.  It’s the patient, consistent follow-up that converts prospects into sales.  The databases and contact management systems.  The second letters and email-outs.  The systematic telemarketing.  The combing, the culling, the constant updating.  With Audience of One, you’ll have on hand the experience and the raft of technologies to keep these manageable.

There are six specific key elements in developing successful direct mail and lead generation campaigns.  Our proven techniques here are based on award-winning best practice campaigns that penetrate deep into the audience’s conscience and get their attention using digital, variable data and personalised text combined with online tools for lead generation, traffic generation, loyalty development and retention strategies.

The devil is in the detail, as they say.  Plan, develop tests, benchmark and then roll out to ensure your campaign generates action.  And the beauty is you don’t need thousands of mailers like before – you can affordably send as many as you like as often as you like – from 40 to 40,000!   

Click on the line of text in our logo below to view an interactive demo of how you can start using personalisation and variable data to get better results than what you’re currently experiencing, guaranteed!  -
(Move your mouse over parts of each slide show to see results, when done click Next each time to progress through demo):

Ask about our 30-Day, 60-Day and 90-Day Business Development Packages.  These include sales letters, templates, presentation kits, scripting for our call centre, customised sales appointment kits on what to say and do, database of prospects with follow up dates, key messages and training.

Click here to fill in the form so we can have a relevant and appropriate discussion when we call you.  [Back to top of page]

Sales and Relationship-based Business Development Process

Do you know how to position yourself before a prospect meeting?  Do you know what to say and when?  What do you give people at 'sales conversation' meetings?  How do you follow-up?  And when they do bite, what do you do next?

It’s not hard to have a 'conversation' with prospective clients or members of your organisation.  There are key elements in such meetings that ensure you position yourself and your organisation as a solution provider in the eyes of your audience so that they feel they’ve been really helped along in the process leading to the decision to buy.

We’ll help design your Sales Conversation Process™ so that more and more of your meetings convert into clients.  We’ll show you how to qualify leads to minimise the time you waste on ill-suited prospects.  We may also suggest new channels to target audiences.  Who are they?  How can you best reach them?  What database system or contact management system do you use and how?

This will also include scripts and training of sales or membership staff to understand your relationship-based business development process and its role in your marketing plans.

If you’re in this situation then please contact us by filling in this form.  [Back to top of page]

Advertising & Promotions

If you’re not getting results form your advertising or your written material then look to us to develop your ads, content for your brochures and for promotions that deliver results based on what your audience wants to read.

How many ads and brochures look the same?  Or more to the point, how few look different.  Take a look around. It's pure myth that copy has to be minimised to make way for catchy pictures.  many of the world's most effective ad campaigns work on long copy.  And when we say effective, we mean effective in generating sales or clients - not just winning awards for agencies.

There are simple yet must-do secrets to effective promotions and it starts with giving the reader enough information to make up their mind and answer all the questions they may have about your service or product.

Ask us to show you what we mean.  We’ll come to you and take you through ads that work dramatically and walk you through their secrets of success.  This we guarantee will be an eye opener for you and your colleagues.  Once you adopt these changes to your ads and promotions you will begin to see much better results, and very quickly.

Ask us about our Eye Opening Advertising & Copywriting Information Sessions.  Fill out this form so we can have a productive conversation with you.  [Back to top of page]

Marketing Workshops to give you insight & bridge your knowledge gaps

We offer free one-hour workshops packed with information on how to market effectively  and attract clients.  We can also run these internally to teams of more than five people.  They're fun-filled presentations designed to give your people a raft of insights into thinking through your value proposition, marketing, e-newsletters, sales letters and developing what we call your Core Benefit Statement and tag line.  [Back to top of page]

Speaking Engagements

We have spoken at many industry events as well as internally within organisations.  If you need a practical talk for your group then please contact us on (02) 9967 9451.  Some of our topics are listed below.  You’ll find our talks to be full of practical take-away ideas and how-to information that gives your audience value and many things to put into practice immediately.

Some of our topics include: