Welcome to Audience of One

Examples are: consultants, service providers, professional bodies and industry associations.  Our clients are both non-marketers and marketing managers working with entities of 5 to 100 staff, turning over between $1.5 and $30 million per annum, profit-based business or non-profit organisations.

Our clients are really good at what they do, but they’re limited with access to good marketing support and services that attract clients consistently.  Projects they work on include product or service launches, identity and branding programs, marketing materials, advertising and publicity campaigns, direct response and lead generation programs, internet based marketing communications, membership-based programs and general outsourced marketing operations programs.  Our services are designed for managers who want to improve the results of their marketing but aren’t sure what method will work best.

Are any of these scenarios true for you?

"I know we need to tighten up our marketing.  We really don't have a marketing plan – we just try different things and some work, some don't. How do we integrate our marketing with other operations like sales and other elements of the business to maximum effect?  And how do we measure the results we’re getting?  How do we set a budget?"

"Our marketing material’s all over the place.  And we've tried a specialist group but we just haven't got the results . . .  Our material looks and says the same as our competitors –  yes, it looks terrific and the group we use talk the talk, but we're really just saying the same old thing as everybody else.  How do we create a distinctive, coherent identity and positioning that rolls out our value proposition through all our materials?"

"I know what we need to do around here but it’s a matter of finding the time . . .  There’s always something more pressing – we're too busy keeping the business from going backwards to look forward.  Marketing is easy to let slip because it focuses on positives and benefits, rather than negatives and crises.  That makes it less urgent.  But is it?  We need help with marketing."

"Why don’t our direct sales letters work for us?  We read a book following a seminar that taught us about the Attention-Interest-Desire-Call to action (AIDC) formula.  It forms the basis of a proven formula for sales letters, we know, but knowing how to elicit those responses in our target audience is another matter.  We’ve also found that even the most compelling letter we’ve put together doesn’t work in isolation.  We’re aware of the fact that people need follow up with appropriately timed letters and calls.  But we just don’t have the time to do it."

"All we’re getting from our website is the monthly hosting bills . . .  We know it's a valuable and cost-effective way for us to make contact with prospects and stay in touch with existing clients. But we don't have the time or resources to keep the content fresh and attractive for visitors – even though we know there's so much potential there for generating leads.  How do we manage that cost-effectively – and how do we manage the leads?"

Who's likely to be successful working with Audience of One?

Typically our clients share the following characteristics . . .

You probably don’t run a marketing department in-house . . .  But you could do with on-demand access to the full portfolio of marketing skills and resources.  You are willing to get outside support and make the commitment to a marketing program.

You’re an experienced manager, you know about marketing and you’re running the leanest of in-house operations . . .  And you’re looking for ways to strengthen your relationship with your target audience, add muscle to your communications and raise your profile, or plan and execute affordable promotions.