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Providing useful free information each month is our way of introducing you and your colleagues to the world of Audience of One marketing.  Just fill out the Quick Form below and submit, and you’ll get the two valuable business tools described  below:  Subscription to the Audience of One email newsletter, Marketing Ideas™ and the E-book, 'Scientific Advertising' by Claude C. Hopkins.  In addition, a limited number of articles appear in this Free Stuff section which is viewable by the public browser.  The rest are hidden for the benefit of our subscribers.  You will get the direct link in Marketing Ideas we send you each time.

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  Bonus thank you, E-book: Scientific Advertising.  Advertising and marketing geniuses such as David Ogilvy and Jay Abraham have confessed that the information (in this e-book) has been instrumental in their successful applications of marketing thinking.  This will show you how to structure your advertising, branding, strategies, direct mail and more.  Written by Claude C. Hopkins in 1923, it still holds true today.  The time has come when advertising and marketing in the hands of some has become a science.  Based on fixed principles, it has produced reasonably exact results.  The causes and effects have been analysed until they're well understood.  The correct method of procedure have been proved and established.  We know what is most effective and we can act on basic law . . .

Marketing Ideas™

  Marketing Ideas is our complimentary monthly email newsletter that shares with you simple, practical and proven marketing tactics and strategies.  Information that helps us as well as our clients and colleagues become more successful at marketing, regardless of size and level of marketing expertise. Valued at $99 per year.
In each edition, you'll learn . . .

  • How to get more prospects to call you first, rather than you chasing them
  • Practical marketing strategies that have proven successful
  • How to find your ideal prospects
  • How to turn your website from a mere brochure into a client-attracting tool
  • Lead generation campaign walk-throughs such as newsletters and direct mail
  • How to design your marketing materials for maximum effect
  • How to write so that you attract more attention form the right types of clients
  • . . . and much, more!

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Alan Sarkissian
Grand Poo-Baa
Audience of One

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Alan brings a sharp mind, a big heart and a structured methodology to the table. This helped us get straight into the important matters. He gets involved and helps you achieve your vision.
William Baker, CEO, The Resonance Group

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I wanted to record my personal and professional thanks to you for your involvement in this years' 37th Annual PANPA Conference which, by all measures was a huge success. You played no small part in this... Your involvement restored sanity to the process of managing the all-important 'content' and marketing side of the conference - the speakers program and the marketing push that is required to make such a major event work. And work it did! The feedback from delegates, exhibitors and the Board has been extremely positive. You put the polish on the program and our marketing that made it sparkle! I know that I could not have done it without you. I have also enjoyed working with you enormously and look forward to whatever is next! Alan, again my heartfelt thanks for your zeal, passion and professionalism. It was a pleasure to work with you.
Regards,
Michael Richards - CEO Pacific Area Newspaper Publishers' Association Inc.

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