Welcome to Audience of One
Standards Australia, the AMI and Audience of One working together to design and produce Business Performance Tools
Australian guidelines on best practices in all facets of marketing for small to mediums businesses. Due for release to the public in early 2007.
Successful Marketing Strategies for Small to Medium Business - Not attracting enough clients to your business?
November 2007 - This FREE 1-hour workshop/seminar will be repeated after its success at a North Sydney Chamber of Commerce event in August.
If you're interested please email us at Events@audienceofone.com.au or come back to this site in about another week's time.
What's in it for me? In a fun and interactive manner, you will examine and learn how to effectively put together your sales letters; e-newsletter strategy and how it works for lead generation; and how to apply relationship marketing strategy into your website and other activities. Marketing will be less of struggle after this . . .
How to use highly targeted personalised, variable data produced campaign to produce more response from my marketing material than ever before!
Ever wondered how successful campaigns are put together? How you integrate relevant attention getting devices and online promotions to achieve dramatic increases and genuine interest in your services? These apply to client acquisition, retention and generation efforts?
Together with our business partner, Variable Data Print, we're scheduling a Free 1 hour seminar that will walk you through the award-winning best practices of this affordable technology and we'll build a campaign together with you.
This will also be held next month, in November 2007. If you're interested please email us at Events@audienceofone.com.au or come back to this site in about another week's time.
Seminar: Keeping It Real
Seminar videos on branding and Web 2.0: We set out to explore issues relating to branding and smart use of the web at our business partner, Dilanchian Lawyers' recent business luncheon seminar. Now you can view the video highlights of us and others at this seminar - it's was a great day . . . get prepared, you'll be taking notes - got that pen and paper ready?
Keeping It Real: Case Studies in Brand Building was a Dilanchian Luncheon Seminar which sought to provide practical advice on integrating the contemporary digital, communications, marketing and legal environments for building a brand.
View a selection of clips on how to "keep it real".
You can also hear us speak about marketing in particular: 
- We all know to match the needs and wants of customers, but we still don't do it quite well... View Clip
- Why you should profile your clients to determine their needs and wants... View Clip
- How to write core benefit statements... View Clip
- No longer is it mass marketing, no longer is it "I'm pushing it out to you"... View Clip
Marketing Judging - our recent involvement in business and marketing judging:
* 2006 - Hills District Business Excellence Awards; Newspaper Marketing Awards
* 2005 - Hills District Business Awards; Mosman Daily Business Awards
* 2001 - 2005 - AMI Marketing Excellence Awards committee and judge.
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IS THIS FOR YOU?
Who are our services designed for?
What needs do you relate to?
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INTERACTIVE DEMO OF USING PERSONALISATION
People are getting dramatic response rates using highly targeted, personalised print and web communication campaigns.
How does personalisation in marketing communications work?
Click and read through this insightful interactive demo.
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HOW WE WORK
What's the most effective approach to marketing?
Why?
How do we work with you?
What kind of outcomes can I expect?
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